Overview
Ruth's Chris Steak House wanted guests to be able to make
reservations easily, quickly and on-the-go. So we designed
an iPhone app that not only allowed users to find the nearest
steakhouse location and peruse the menu, but also make, edit and
cancel reservations in real time.
How'd we do? Well, completed reservations more than doubled.
And we saw a 13% increase in return visits, a 20% increase in page
views and a 21% increase in time spent on menu pages. Mmm, the
taste of victory.