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Brands need a Kinect strategy – and they need to realize it's not just about gaming. Microsoft's new motion-sensing accessory for the Xbox 360 has the capacity to recognize faces and process voice commands, but most important is its potential for dramatically changing the way consumers experience the digital world – from video games to websites to connected TV.
In Mashable, Engauge VP of technology Tomer Tishgarten discusses the practical possibilities of Kinect as a marketing tool today and the longer-term vision for innovative brands.
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
