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The Columbus Dispatch
Seven children who received life-changing treatment at Nationwide Children’s Hospital are showcased in a three-dimensional billboard in downtown Columbus designed by Engauge.
The giant billboard – which spans 12 stories of the Atlas Building on High Street and weighs 14 tons – was charitably funded by Nationwide Insurance. The historic building has also served as the site of a number of commercial billboards in past Nationwide campaigns.
“We’ve gotten all kinds of attention out of the billboards,” Chad Jester, president of the Nationwide Insurance Foundation, told The Columbus Dispatch. Jester, whose youngest child spent two months in the hospital’s intensive care unit, added: “For all of us who have been touched, we all have a story to share.”
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
