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In the new world of interactive, socialized TV, the :30 spot is no longer limited by the dictates of time or space. Reborn as an immersive experience, the reimagined spot upends the purchase funnel, breaking down longstanding barriers to consumer action. In this new model, creativity matters more than ever. Read the first paper in our Big Ideas series to learn how marketers can bring the best of digital and mobile engagement to play within this mainstay of advertising, creating a pathway to a deeper engagement and, most importantly, purchase.
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